Google Analytics 4 (GA4) = Smarter way to track users, clicks & growth
Universal Analytics ❌ → GA4 ✅. It’s event-based, not session-based.
GA4 tracks every event: clicks, video plays, scrolls, purchases
Key Metrics in GA4
Users
Engagement Conversions
Why GA4 ?
*Cross-platform tracking
better insights
*Future-proof
GA4 = Next-gen analytics. Learn it now to stay ahead in digital marketing.